Cadres et Cordes

Ce qui n'est pas dans les cordes de vos cadres, dans le domaine du web
Direction de projet web & stratégie de communication digitale
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Skills and background of Blandine DAMOUR

french version

PROFESSIONAL SKILLS

  • General management of small companies
  • Web project management, assistance to project owners: market study, business plan, specifications, assistance in the choice of digital marketing tools and e-business performance analysis, organisation of online and offline communication plans
  •  Digital communication consulting and web training in SEO and web marketing
    10 years of experience in the web field also allows me to have an address book of recognized experts in each field of digital competence.
  • IT project management: ERP implementation/redesign, good knowledge of SAP CO/MM/FI (scoping, design, functional specifications, interface specification and migration plan, testing, training), cross-functional IS audit, Change Management (training plan, presentations)
  • Management consulting: business process and IS (Information System) audit, definition of KPIs (Key Performance Indicators), implementation of management tools and ad hoc procedures
Compétences et parcours, tableaux de bord internet et de gestion

 PROFESSIONAL EXPERIENCE

From 08/2023: Founder of  https://cadres-et-cordes.fr

From 09/2011 to 07/2023: President and Founder: Management, Traffic & Community Management at www.animal-futé.com 

  • Market study, business plan, setting up the project team (web agencies, communication and marketing manager, graphic designer, video maker…) 
  • Drafting of specifications (initial design, developments), tests
  • Communication and marketing : 
    • online: Adwords, Facebook Ads, Adroll, e-mailing, social networks.
    • offline: PR media (over 200 TV, radio and press references), videos, paper mailings via router, trade shows, partnerships…
  • Website performance analysis: SEO optimization, ROI monitoring of digital marketing campaigns, traffic and conversion rate analysis

Since 10/2016: Trainer in SEO and webmarketing at IRSS, CNAM, ISME, AFOREM, ISEFAG, MyDigitalSchool, EMA

  • Training courses for adults and young people (Bac+1 to Bac+5) in SEO (Search Engine Optimisation), webmarketing, project management, crowdfunding (participative financing)
  • Member of juries (MDS, MBWay, Naias)

From 03/2010 to 06/2010 : SAP deployment project coordinator (UK, Singapore …) at Bouygues Bâtiment International

  • Coordination of two deployment teams

From 05/2008 to 12/2008 : Project manager for the CEO at Société des Eaux de Marseille (VEOLIA / SUEZ)

  • Transversal audit with operational and functional managers
  • Drafting of specifications and proposals for I.T. developments 

From 01/2005 to 12/2007: search for a small company to take over

  • Analysis of approximately 200 SME files, audits and market studies 

From 09/2000 to 11/2004: senior SAP consultant at CAPGEMINI

  • Mission for ESCOTA (VINCI group) :

Assistance to the project owner in the field of Management Control

Implementation of SAP CO and handling of integration points 

  • Mission for EUROCOPTER (AIRBUS group), Franco-German SAP project:

Head of CO (Controlling): specification of complex interfaces 

Organisation of the training, financial follow-up of the project

From 12/1998 to 09/2000: Project manager and key-user, in the context of changes of the information system (SAP) at Bouygues Telecom

  • Project manager for the management of an inventory of network equipment (23 billion F) 
  • Implementation of stock management, Harmonisation between SAP regions  

From 07/1996 to 08/1998 : Management Controller at BOUYGUES TELECOM Marseille (2nd regional network)

  • Participation in the organisation and implementation of management tools for the region 
  • Budgetary control (400 MF) of the network deployment (CAPEX, OPEX, overheads) 

From 06/1991 to 07/1996: Management controller of the Public Works Department (turnover 200 MF) at QUILLE (first regional subsidiary of the BOUYGUES group)

  • Preparation of annual forecasts for turnover, budget and results (sales, production, overheads), monthly monitoring of achievements and analysis of variances
  • Drafting of grouping agreements, S.E.P. statutes and design of management tools 

EDUCATION

  • 1990: D.E.S.S. Management Control and Internal Audit – IAE Bordeaux
  • 1989: Master’s degree in Economics, option « Business Economics » in Nantes

MISCELLANEOUS

  • LANGUAGES: Fluent English (T.O.E.I.C 895/990) 
  • Tennis practice in competition (team tournaments)
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